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GREAT 'MOW-MENTS' IN LAWN MOWER RACING HISTORY STA-BIL NATIONAL LAWN MOWER RACING SERIES
April Fool's Day, 1992 Formation of the U.S. Lawn Mower Racing Association and first STA-BIL Nationals announced in New York Times, USA Today, Washington Times, Los Angeles Times and Chicago Tribune. Memorial Day, 1992 The Dixie Chopper Jet, The World's Fastest Lawn Mower, named as Official Pace Mower Labor Day Weekend, 1992 Inaugural STA-BIL Nationals held near Chicago; covered on CNN Headline News; named one of the "Top Five Special Events" by Inside PR magazine April Fool's Day, 1993 Inaugural Grass Cutter's Ball held to honor start of lawn mower racing season. May, 1993 Featured on ABC-TV's Home Improvement season finale Labor Day Weekend, 1993 STA-BIL Nationals featured live on CBS This Morning and in AutoWeek magazine November, 1994 Featured on Paul Harvey Radio Network on 1300+ ABC affiliates Summer, 1995 STA-BIL Regionals series expands to 12 U.S. Cities and is featured in Modern Maturity magazine Labor Day Weekend, 1995 STA-BIL Nationals 30-minute Prime/Sportschannel TV show reaches 60 million households nationwide. Video News Release reaches 6.5 million viewers in 42 markets Christmas Day, 1995 Featured on internationally-syndicated TV show Inside Edition February, 1996 Named Top Entertainment/Media Event of 1995 by BrandWeek marketing magazine. September, 1996 Video News Release airs in 55 U.S. markets (including 28 segments airing in top 20 markets) plus overseas, garnering more than 10 million viewer impressions. April Fool's Day, 1997 Feature story on the front page of the Wall Street Journal (Marketplace). Stories also appear in New York Newsday and Newsweek. May, 1997 Mattel Hot Wheels releases "Home Improvement Action Pack" featuring Dixie Chopper Jet Powered Mower and STA-BIL Nationals logo on front and back of packaging. December, 1997 Featured on TNN Friday Night Motor Madness, CNBC Great Stuff and named as one of three best sports quotes of 1997 by Newsweek magazine. January, 1998 Web site listed on Yahoo! Internet search engine; named "Worst of the Web" and "Best of the Web." April, 1998 Featured in Esquire magazine and Fox Network newscasts nationwide May, 1998 Featured in Snapper newsletter June, 1998 Featured on TV series "It's A Trip" airing in 41 million U.S. homes via The Disney Channel. July, 1998 Presented a night of lawn mower racing at legendary Charlotte Motor Speedway Fall, 1998 4-Race Series airs on Nashville Network (TNN) Motor Madness, reaching 60 million homes January, 1999 USLMRA membership tops 500 in 40 states, Canada, England, New Zealand and Australia April, 1999 Snapper announces Snapper Safety Program and partnership with STA-BIL Series Summer, 1999 Exhibition races at Atlanta Motor Speedway and Texas Motor Speedway August, 1999 STA-BIL Racers compete in the famous British Lawn Mower Racing Association 12-Hour Race Fall, 1999 TNN broadcasts 6-week series of STA-BIL Lawn Mower Racing June, 2000 Article on Lawn Mower Racing and color photo appears on front page of New York Times. July, 2000 Inaugural STA-BIL 'Rider Cup Challenge' with British Lawn Mower Racing Association. August, 2000 Featured on Fox Sports Net South (8 million viewers) September, 2000 STA-BIL National Lawn Mower Racing Series featured on CBS-TV Early Show with Bryant Gumbel October, 2000 Sports Illustrated featured STA-BIL Lawn Mower racing on inside back page column. Nine-week television Series airs on Speedvision network. 2001 A Lawn Odyssey STA-BIL Racing expands into Canada. Speedvision airs seven week Series. 2002 Expansion of USLMRA Local Chapters across the country 20 Local Chapters by summer, 2002. Mowers turn 80+ mph at legendary Bristol Motor Speedway STA-BIL Nationals expands to 2-day racing extravaganza. 2003 Discovery Channel airs Turf Rockets: The Cutting Edge, reaching 86.9 million homes STA-BIL Nationals televised on ESPN2. 2004 Featured in Hollywood movie The Prince and Me from Paramount Pictures, with lawn mower racing as a key element of the screenplay. Mowers race live in New Yorks Rockefeller Plaza for NBC Weekend Today Show, March 20, First Day of Spring, 3.7 million viewers. STA-BIL Nationals televised on ESPN2, 2005 Yes, Dear CBS-TV sitcom features lawn mower racing and NASCAR star Greg Biffle. Gold Pinnacle Award from International Festivals & Events Association (IFEA) for Best Media Relations Campaign. STA-BIL Nationals televised on ESPN2 2006 Featured on USA Networks Characters Welcome promotional campaign. Featured on Opening Day of the 2006 New York International Auto Show.
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